Sunday, April 14, 2019
The Mission Statement Essay Example for Free
The flush Statement EssayIn this case study will discuss the strengths, weakness, opportunitys and threats of the virtu Nokia mobile telephone set. How well the company did and what the company will do to be completive in todays changing world of mobile phones.Synopsis of the SituationThe situation of the Vertu is how the company can stick out in todays world of technology changes. Nokia manufactures a unique high life mobile phone by using precious materials such as diamonds, sapphires, titanium and exotic leather for phone production. place IssuesNokia has a unique product and although it does well it has been shrinking in the market shares. Nokia hired Stephen Elop as the freshly CEO was given the task of revamping Nokias business and save it.Define the ProblemThe problem is the get around in share price. The problem faced in the lack of ability to not only bring out new products but sustain current innovations within the mobile arena. Another issue is the use of an on trial operating system before understand the effects of a fall that could occur. There is also not a set purpose of the change nor what the company can do for its shareholders.Alternative SolutionsThe solution show up was to phase out the outdated operating system and adopt Microsofts Window phone as its principal smartphone strategy. The transition from Symbian which was the outdated operating system to Windows Phone was a major move for Nokia and it could take in it further by building a successful Third Ecosystem with Microsoft.Selected Solution to the ProblemDue to speedy economic growth in emerging markets like China and India, the Asia-Pacific became the fastest growing region for highlife mobile phones. With new developments the luxury mobile phone market looked promising and attracted new market entrants such as Mobiado, GoldVish and GRESSO. Other well established luxury brands, including Christian Dior, Tag Heuer, Versace and Ulysse Nardin also joined the luxury mobi le industry through brand extension initiatives with handset manufactures.ImplementationIn 2005 Nokia branded 8800 serial publication and a year later a special edition of the Nokia 8800 was introduced. These new editions included ultra-lightweight carbon eccentric and 24 carat gold plated versions. Despite these products introductions Nokia continued to empower its Vertu subsidiary to take the tercet in penetrating the high end luxury mobile
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