British Petroleum (BP) and its corporate Image Term Paper

British Petroleum (BP) and its corporal Image - Term Paper ExampleEvery company needs a market and a in the public eye(predicate) where to sell its products. This would only be possible if the company is known to the public, and they throw away a compute in their minds regarding it. This picture has to be positive otherwise it could cost the company. A positive image increases a companys credibility. This image is somewhat build through advertising, where the company portrays itself. Such advertising is non sales-oriented, but takes the help of the public relations department to promote a better reputation and name-awareness of the company. corporeal advertising uses strategies to build a sense of buoyancy and fascination among the consumers as well as the others in the industry. The whole company is advertised and branded, not just the products and service. Corporate image is an amalgamated psychological image, which continues to change, agree to the firms products, strategie s, media coverage and other plaints. The corporate image is a public opinion of the company, and does not necessarily echo the companys actual image, size or position. Corporate image is bendable and can change unexpectedly. It could go from best to worst, in hours, because of any scandal or any news, even fake, that found its way into the media, and that highlights a negative aspect of the firm. For example, in the 1990s The Food Lion supermarket face up a scandal that accused the store of unhygienic practices, which was a fraud but the store was pressure to withdraw from theHouston,Oklahoma,Louisiana, andDallas/Fort Worth Metroplexmarkets, which it had recently entered, because of bad publicity. Or it could go from worst to good overnight, by a feature printed in the Wall Street Journal, or any other newspaper create verbally by a reporter who was impressed by your services. It is very unpredictable. Companies use advertising techniques to improve their depiction. Brands com pensate a philosophy for example The orchard apple tree Computer Company has survived a lot of ups and downs, regarding its corporate image. Apple appealed to those computer users who were innovative and creative, who wanted to see themselves as unique and free-spirited people. Apple also faced complains and literary criticism for its iPhone 4, where there was a connectivity problem. Apple refused to accept that it was a technical error, instead asked the consumers that iPhones have to be held differently. Nowadays, the public relations departments are also involved in positive corporate image building. CORPORATE public figure AFFECTS BUSINESS SALES Corporate image helps consumers remember your company. How will people buy your products or services if they are not even aware that your company exists. According to the Gallup Poll, companies today are only 16% responsible, as compared to the 70% in 1968 (Argenti 5). In business, what matters most is what the public thinks and beliefs and the public trust is what must be upheld and should not be broken. (Argenti 11) The public trust in global companies is going in negative numbers. The statistics have been calculated by subtracting the percentage of distrust from the percentage of trust, expressed by the public during surveys. This shows that the public no longer trust the global companies, to upheld their rights and cater to their needs. (Argenti 15) Companies having good standing are more likely to carry out and maintain their status and public trust in