Friday, March 22, 2019
Rhetorical Analysis of an Advertisement :: Advertising, Marketing
Rhetorical psychoanalysis of an AdvertisementAdvertisements argon all over the place. Whether they are on TV, radio, or in a magazine, there is no way that you provoke explode them. They all have their target audience who they have specialally designed the ad for. And of course they are selling their product. This is a multi billion sawbuck indus give and the advertisers study all the ways that they throne attract the persons attention. One way that is used the roughly and is in some ways truly controversial is use of evoke to sell products. For me to analyze this advertisement I used the rhetorical triangle, as healthful as ethos, pathos, and logos.The target audience is both males and females in their easy teens to mid twenties. This company gets the male side of the equation by acquiring their attention and interest drawn to the attractive woman on the right(a) with bright colors drawing your attention there as well as the bottle of whiskey which is right in the middle of the page. past what gets these peoples attention to stay there is the fact they have an incredibly soundly looking female who is posing in next to nothing. Then a way that they try and get the females to look at the advertisement and instruct it is by showing a very plain missy who seems to be very typical of girls during their younger geezerhood. Then beside they show the same girl who now has become a women who is very attractive and just seems so much more powerful and sure of herself. One way that you can achieve that is if you drink Evan Williams Kentucky straight bourbon whiskey. The purpose is to get young adults steady ones that are under age to drink their whiskey. One piece of specific information that is sent across to you is that the whiskey is aged for seven years before it is sold. The writers whole purpose of this advertisement is to try and sell Evan Williams Kentucky Straight Bourbon Whiskey. The reason that I think that it advertises to people that are un der age because the girl that is on the left in my judgment seems to be under age. Then they got that bottle of whisky which is in amid each of the pictures.The author of this advertisement is all about sexual stereotypes much(prenominal) as blonde hair blue eyes and a very large breast size.