Problem Statement Kudler Fine Foods

Kudler comely Foods Problem Statement Christine Hogue University of Phoenix MGT521 25 July 2010 Ed Darley This paper pass on discuss problems identified with the Kudler delicately Foods strategic Plan, dated 2003. Kathy Kudler established Kudler Fine Foods (KFF) in 1998 by opening her source store in La Jolla, CA. Over the ensuing old age she opened twain redundant localization principles one in Del Mar, CA and the other in Encinitas, CA. KFFs goal is to be a premiere foodie grocery store store pass quality meats, produce, cheese and wine, with a concentrate on on customer service. KFFs has several problems with its current strategic think that must be overlayed to ensure winner of the business and good Kathys vision and investment. I forget discuss two major problem areas that KFF must address: 1) marketing outline, and 2) direction control. Kathys vision of a bon vivant grocery store cogitate on renting a missing need in the topical anaesthetic La J olla, CA market. Kathy found the La Jolla community did non make water a convenient foodie place to purchase fresh produce, gourmet specialty function and fresh meats. Her plan to open KFF to fill those needs was an split second hit; customers have made KFF a part of their passing(a) routine. Until recently there was a wishing of a marketing strategy for KFF. Kathy assumed if she replicated the La Jolla strategy she would have the equal success. The store has not been able to function in the like return on investment as the first locating. star of the major problems seems to be the median plate income for the new location doesnt support the exact same business model. Kathy should have done more inquiry on the new location to determine customer needs, income level, and population. KFFs strategic plan was not implemented until 2003, so it appears market research was not conducted prior to expansion. The Del Mar location is at the break-even point, it appears the local economy may not be able to delay the same ! caseful of business opportunity as La Jolla. The latest store...If you necessity to get a full essay, enunciate it on our website: OrderCustomPaper.com

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