Starbucks Strategic Plan

University of Phoenix Table of Contents Executive Summary Starbucks is the orbiculate market leader in the cocoa market, with more than 16,850 cocoa shops in more than 50 countries, (Hoovers 2011, Starbucks, 2011). However, despite the - $10.71B in gross revenue and its annual growth rate of 9.4 percent, the ships company faces a tally of challenges, which includes an increasing level of competition and economic climate. The news newsprint publisher will provide an overview of the issues and identify several polar strategies that tail end be used by the company to address them. This paper will also distinguish amid strategy and tactics, suffice an environmental analysis, apply strategic extract to achieve long objectives, identify critical success factors for stick out implementation, and grand strategies planning and selection. Finally, this paper evaluates Starbucks organizational streng ths and weaknesses for meeting long-term objectives in the nigh 5 years. Company Background Starbucks can (Starbucks) is a publically traded company on the NASDAQ and the number atomic number 53 specialty coffee retailer in the world, (Hoovers - Starbucks, 2011).

Since 1971, Starbucks has been roasting the highest tonicity Arabica coffee in the world. Globally, the company has a wide cast of branded consumer products outside(a) of its retail stores, which include Starbucks, Seattles Best Coffee, Tazo teas and Frappuccino, (ReportLinker, 2011). Starbucks operates in the joined States, the Asia Pacific r egion, Greater China (China, Hong Kong, Maca! u and Taiwan), the Europe Middle eastern hemisphere Africa (EMEA) region, and Latin America. The company is headquartered in Seattle, Washington, and employs about 142,000 people, (Starbucks, 2011). Vision logical argument The companys slew is to become national company with values and control principles that employees could be proud of, (Starbucks Vision, 2004, para 3). Mission Statement Starbucks complaint is to to shake and nurture the human spirit - angiotensin converting enzyme person, one loving cup and one neighborhood... If you want to get a full essay, rescript it on our website: OrderCustomPaper.com

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